Such were the circumstances when the Twin Rivers board was approached by a company named Education Funding Partners. One day in winter, a stu dent posted a picture of a classroom thermostat reading 44 degrees Fahrenheit. By the 2010s, schools were cutting not only extracurricular activities but even some of the basics, like heat. The district, never wealthy, was hit hard by the housing crisis of the early 2000s and the state government’s own financial meltdown. In 2011, the Twin Rivers school district in central California faced a tough situation. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. A firm whose business model is the mass capture of attention for resale to advertisers. Hit subscribe and jump into our full conversation with Jack Butcher on the most effective platforms and approaches to drive mainstream adoption of NFTs and more.Attention merchant: an industrial-scale harvester of human attention. Having embedded himself deep NFT culture for many months, Butcher is optimistic about the future of digital ownership and says that NFTs are going “blow us away in the coming years.” With humor, analytics, case studies, digital art and more, Butcher has continued to empower artists and bulders in the NFT space through his now expanded Visualize Value community. “I’ve thought about it is like: ‘How do you design a more attractive front cover for an idea or a concept that makes people want to dig in a little further.'” “The intention is to take these things that are really difficult to understand, or things that have helped me in the past, and then retroactively repackage them,” Butcher tells nft now. And when he entered the NFT space, which at face value can seem like a collective of artists, investors and collectors doing the same thing, Butcher quickly found a new niche for himself in breaking down core concepts of NFT tech and culture to help enthusiasts and purists of all levels learn and grow. Listen here: □ /w5jiY5YN63- nft now □ December 16, 2021Īs Founder of Visualize Value, Butcher has created a community aimed towards helping its members build independent income on the internet. Our new episode of the podcast is out now with We spoke to the founder about building web3 communities, what he looks for when collecting NFTs, and much more. On this episode of the nft now podcast, Jack Butcher discusses his pivot into NFTs, keeping up with trends, visual storytelling and more. And with the platforms that I saw in January, I was like, ‘What is going on here? This is like Starship Enterprise level complexity.'” “I did my own little bit of due diligence to begin with. “It actually took me a few weeks or months to come around to the idea after a few people reached out to me,” Butcher tells nft now. Then, at the start of 2021, everything changed when his eyes were opened to NFTs. Through productizing himself and finding a niche in creative direction, Butcher assumed the role of an expert in helping brands communicate the value of their product. Having started out in graphic design, he spent a decade of working in Fortune 100 advertising before completely rebuilding his personal brand and business model. And when it comes to visual storytelling, Jack Butcher is quickly becoming an NFT household name.īutcher is a seasoned creative director who has worked with some of the most successful brands in existence. As creators and consumers of art, those within the non-fungible community are sure to understand the importance and impact of visual storytelling as a tool to communicate project, brand and of course artistic value.
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